Contact Person : Tina Fu
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December 31, 2021
Core reminder: At present, several LCD monitor (Monitor) brand manufacturers are also launching high-end products with Mini LED backlit LCD monitors (Mini LED chip size is defined as between 75 and 500 µm). The price of Mini LED backlit LCD monitors will drop in 2021. Between US$2,300 and US$5,000, taking the 31.5-inch Mini LED backlight model as an example, the price is about 4 to 8 times that of the traditional LED backlight specifications of the same size, which is a product at the top of the pyramid.
According to TrendForce's consulting data, Mini LED products have the advantages of high contrast and high brightness. However, due to the high price and the beginning of the product, the market size is relatively limited. The shipment volume of LCD monitors equipped with Mini LED backlight is estimated to be 5.1 in 2021. Million units.
At present, several LCD monitor (Monitor) brand manufacturers are also launching high-end products with Mini LED backlight LCD displays (Mini LED chip size is defined as between 75~500µm). In 2021, the price of Mini LED backlight LCD displays will be around 2,300~ Between 5,000 US dollars, taking the 31.5-inch Mini LED backlight model as an example, the price is about 4 to 8 times that of the traditional LED backlight specifications of the same size, which is the top product of the pyramid.
Looking forward to 2022, as QD OLED liquid crystal displays and OLED liquid crystal displays will join the market share of high-end liquid crystal displays, it is estimated that Mini LED liquid crystal display shipments will only reach 65,000 units in 2022, with an annual growth rate of 27%.
In terms of the market share of LCD brands equipped with Mini LED backlights this year, Samsung ranked first with a market share of 58%. Its Mini LED LCD display targets are mainly e-sports players, which emphasizes high cost performance. Dell (Dell) takes professional creators as its main customer base, so its products have high specifications as its main appeal, and won the second place with a market share of 29%. The third is ASUS, which also specializes in e-sports players, with a market share of about 12%.
In addition, in terms of the market share of Mini LED backlight LCD monitors, there are currently only three size products on the market, namely 49-inch, 31.5-inch and 27-inch products. Among them, 49-inch products accounted for 58% of the market, and Samsung’s exclusive 49-inch 32:9 models won all; secondly, the market share of 31.5-inch products was 39%, and both Dell and Asustek launched them; and The market share of 27-inch products is only 3%.