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December 22, 2021
Core reminder: On December 21st, BOE unveiled its three major technology brand systems and logos with high-end LCD display technology ADS Pro, high-end flexible display technology f-OLED and high-end glass-based new LED display technology α-MLED, representing BOE (BOE) The result of continuous innovation in the field of display technology.
On December 21st, BOE unveiled its three major technology brand systems and logos with high-end liquid crystal display technology ADS Pro, high-end flexible display technology f-OLED and high-end glass-based new LED display technology α-MLED, representing BOE (BOE) The result of continuous innovation in the field of display technology.
In his speech, BOE Chairman Chen Yanshun said that the launch of China's semiconductor industry display technology brands will once again promote a new round of reform and development in China's display industry with the upgrading of technology brand value. When the display technology brand blends with emerging technologies such as 5G communications, artificial intelligence, and the Internet of Things, and when the display technology brand deeply subdivides the scene through smart terminal devices of different shapes, it will inevitably become the most valuable "sign" in the era of the Internet of Everything one. In the future, BOE will take the release of the technology brand as an opportunity to comprehensively promote the company's innovation road of "On-screen Internet of Things" and enter a new "horizon" that is extremely gorgeous, perceivable and tangible.
When interpreting the connotation of the display technology brand, Liu Xiaodong, the president of BOE, said that the release of the BOE display technology brand is a concentrated expression of the achievements of scientific and technological innovation over the years. Among them, the ADS Pro sub-brand represents BOE's unique high-end LCD technology solution, which has the advantages of full viewing angle and ultra-high refresh rate, bringing more realistic picture quality and smooth experience; the f-OLED sub-brand represents BOE (BOE) unique high-end flexible OLED technology solutions, with the advantages of brilliant colors, variable shapes, and high functional integration, bringing users an immersive fashion experience anytime and anywhere; the α-MLED sub-brand represents BOE (BOE) pioneered The new glass-based LED display system and solutions have the characteristics of ultra-high brightness, ultra-high contrast, ultra-wide color gamut and extremely low frequency flicker, presenting users with an immersive experience of the entire scene. He emphasized that the launch of the three major technology brands will continue to create value for customers, bring new experiences to consumers, and continue to lead the healthy development of the industry.
Ouyang Zhongcan, academician of the Chinese Academy of Sciences, also said in his speech that the release of this display technology brand not only promotes the overall innovation of the industry, but also drives the entire industry to move forward more quickly and healthily. It is understood that the release of the BOE (BOE) technology brand will meet the three "needs" for the future development of the display industry: First, to meet the needs of industry development and leading demonstrations, BOE (BOE) has two major "technology" and "brand" "Value Highland" is the entry point to guide the entire industry from the previous capacity-only theory to technology and brand value as a reference; second, to meet the quality requirements of commercial procurement, BOE (BOE) technology brand will be the customer product from the display level Provide technical endorsement, effectively fill the value depression of the whole product at the display level, empower the commercial value of the whole product, and become a new standard for commercial procurement; third, to meet the needs of consumers for product recognition, BOE (BOE) technology Brands allow consumers to upgrade from a single recognition method that relied on non-professional and parameter-oriented to an authoritative and brand-endorsed value transmission method, making it easier to identify and purchase products with superior technology and guaranteed quality.
At the press conference, BOE also fully demonstrated the latest achievements of the three major technologies of ADS Pro, f-OLED, and α-MLED.
At present, many domestic and foreign brand customers such as AOC, Skyworth, Hisense, Lenovo, OPPO, vivo, Xiaomi, etc. have joined hands with BOE (BOE) to jointly promote the implementation of technology brands. Under the wave of digitization, display technology, as one of the "signs" of the world's entry into the era of the Internet of Everything, has become commonplace in a wealth of application scenarios. As a technology brand in the field of China’s semiconductor display, the launch of the BOE display technology brand not only establishes a new business paradigm of technology + brand, but also leads the Chinese display industry to create a new future of co-creation, co-drawing, and sharing. Thousands of consumers bring a more intelligent and beautiful "view".